Why The Hype?

  • Remembering Kobe Bryant's Iconic Sneaker Moments

    The basketball world is mourning.  After the news of NBA legend, Kobe Bryant’s death broke out last Monday morning, candlelight vigils of all shapes and sizes have been organized around the globe. In memory of Bryant, his 13-year old daughter Gianna and seven others who also passed away from the ... View Post
  • sacai x Nike: From Monochrome Neutrals to Popping Retro

    When Nike first collaborated with sacai four years ago, they knew they were history in the making. Several collections later, sacai x Nike is still going strong, with Chitose Abe’s Blazer/Dunk mashup and LDWaffles taking the sneaker world by storm. We took a look into Nike x sacai’s collaboration... View Post
  • La Flame's Jordan 6's Set Nike Ablaze

    Nike was met with disappointed fans last Friday when Travis Scott’s Air Jordan 6's dropped. After months of build-up surrounding the hype, sneakerheads swarmed Nike’s SNKRS app— only to be met with lag due to the insanely large number of buyers trying to quench their thirst for the new kicks. La... View Post