We are now shipping worldwide. Choose which currency you would like to shop with
Return of the
New Balance 550
february 25, 2022
The legend has returned, but this time it is brighter, better and bolder! Yes, we are talking about the New Balance 550, designed by sneaker architect Steven Smith. These sneakers have originally been worn by pros and the new drops pay a tribute to the 1989 original with classic details.
You may wonder what is about these sneakers that has got everyone wanting to cop a pair, well it’s pretty direct. The sneaker itself is simple, clean and holds true to the legacy of the New Balance 550s. The vintage style of these kicks is universally accepted. The chunky, heavy-bottom construction gives this shoe a retro look and it’s clearly giving us major nostalgia. The New Balance brand itself gained more attention when it collaborated with big streetwear names such as Aimé Leon Dore, Kith and Casablanca.
The detailing of these kicks are just impeccable, from the crisp cut leather to the vintage New Balance ‘N’ logo. The bold accents of the 550 branding on the quarter panel and the white foam midsole in the respective colour schemes has got every hypebeast literally turning their heads to get a pair. Vintage basketball kicks are definitely making a comeback and might just rule the sneaker game this year!
To satisfy every consumer's style, New Balance has dropped a huge variety of colourways including the White University Blue, Burgundy Cyan, White Green, Red Navy, and many more that you can shop here. If you are into all things #NEWBALANCE, check @nb_socialclub for your daily dose of drops and fits, and it might just inspire you to add a new pair into your collection.
Some people might think there is no difference between the old New Balance 550s from the new ones. Paul Kaseumsouk, the senior product manager at New Balance says, “We wanted to stay true to the original as much as possible but at the same time, we wanted to inject some new color as well.” We at Sneaker Surge can’t wait for the exciting new drops and collaborations that New Balance has up their sleeves!