Privacy Policy


Sneaker Surge HK, (collectively, “Sneaker Surge HK” “we,” “us,” “our”) respect your privacy and are committed to protecting the personal information we hold about you.

What information do we collect? 

We collect and process personal data about you when you:

- visit and/or register on any websites owned and operated by us ( 

- place an order with us as a guest or as a registered user on our Site;

  • provide us with your personal data via: our physical stores or telephone enquiries number, your application for or use of our services (such as our Privilege Cards or Private Sales).

    How do we use this information?

    This information is used to provide the products and services that you have ordered or requested, to process and ship orders, to send order and shipping confirmations and to provide customer service. This information may also be used for our own marketing and internal business purposes including but not limited to contacting you about sales, special offers and new site features.

    We use this information for analysing and improving the website to provide you with an improved shopping experience, unless you have opted not to receive promotional communications in connection with this website. We do not share or disclose any personal information to third parties except with your consent or as described in this privacy policy or as required by law.

    Withdrawing consent or otherwise objecting to direct marketing.

    Wherever we rely on your consent, you will always be able to withdraw that consent, although we may have other legal grounds for processing your data for other purposes, such as those set out above. Specifically, in the case of customers from the European Economic Area (EEA), we are able to send you direct marketing without your consent, where we rely on our business or legitimate interests. Irrespective of the legal basis on which we rely to send you direct marketing, you have an absolute right to opt-out of direct marketing, or profiling we carry out for direct marketing, at any time. You can do this by: (a) contacting us at, or (b) in the case of emails, by clicking the unsubscribe link at the bottom of such emails.

    How long is your information stored?

  • We will not retain your data longer than is necessary to fulfil the purpose for which it was collected or as required by applicable laws and regulations. If you request deletion of your personal information please contact us via email at all of your personal information through our platform will be deleted as required by applicable law.

When does Sneaker Surge share your information with others?

We do not share with others, or sell or rent to others, any personal information that you provide to us through this website except with your consent or as described in this privacy policy.

We may share your personal information with our subsidiaries, affiliates and/or partners (collectively, “affiliaites”) in connection with marketing and promotional material distribution related to Sneaker Surge products and/or services, but note that we never share your payment information with third-party marketers. 

At this time, such primary third party partners include; 

  1. Facebook 
  2. Instagram 
  3. Pinterest 
  4. Google Analytics 
  5. Pay Pal
  6. Mail Chimp

Because we are a global company, the data that we collect from you may be transferred to and stored at, a destination inside or outside of the US. Data we collect may also be processed by staff operation inside or outside the US who work for us, Our affiliates or for one of our suppliers or service providers. Such staff may be engaged in among other things the fulfilment of your order, the processing of your payment details and the provision of support services. At all times we take responsible steps to ensure that your data is treated securely and in accordance with this privacy policy. By submitting your personal data, you agree to this transfer, storing or processing.

We may engage third parties to perform services in connection with the operation of our business including payment processing and authorisation, fraud protection and credit risk reduction, product customisation, order fulfilment and shipping, marketing and promotional material distribution, web site evaluation, data analysis. We provide personal information to these third parties, but we authorise them to use this information only in connection with the services they perform. All such information provided to third parties is limited to the information needed to perform their functions. We seek to limit third-party use of information; however we are not responsible for such third party use of information that is not in compliance with this policy 


We do not knowingly collect personal information online from children under the age of 13. 

Cookies and Pixel Tags 

Sneaker Surge collects information, which may include personal data, from your browser when you use our Sites. We use a variety of methods, such as cookies and pixel tags to collect this information, which may include your (i) IP-address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our Sites such as click behavior, purchases and indicated preferences; and (ix) access times and referring URLs.  

Third parties may also collect information via Sites through cookies, third party plug-ins and widgets. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies.

We use cookies and pixel tags to track usage of the Sites and to understand our customers’ preferences (such as country and language choices). This enables us to provide services to our customers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data about site traffic and site interaction, to identify trends and obtain statistics so that we can improve our Sites. There are generally three categories of cookies used on our Sites:

Functional: These cookies are required for basic site functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore our Sites within a single session or, if you request, from session to session. They help make the shopping cart and checkout process possible as well as assist in security issues and conforming to regulations.

Performance: These cookies allow us to improve our Sites’ functionality by tracking usage. In some cases, these cookies improve the speed with which we can process your request and allow us to remember site preferences you have selected. Refusing these cookies may result in poorly-tailored recommendations and slow site performance.

Social media and Advertising: Social media cookies offer the possibility to connect you to your social networks and share content from our Sites through social media.  Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within and beyond our Sites. In some cases, these cookies involve the processing of your personal data. Refusing these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, or other social networks and/or not allowing you to share content on social media.

Your browser can help you manage cookies.  You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our Sites and Apps more efficient and some of our services will not function properly.  There are also general resources for opting out of interest based advertising available on the websites of the Network Advertising Initiative and the Digital Advertising Alliance.

Similarly, you can adjust your advertising preferences on your mobile device at the device level.  For example, to adjust your advertising preferences in iOS, visit Settings > Privacy > Advertising > Limit Ad Tracking. To adjust your advertising preferences in Android, visit Settings > Google > Ads > Opt out of interest-based ads.  

Product Information

Merchandise displayed on the site may be available online or in others stores while suppliers last. In some cases, merchandise displayed on the site may not be available for purchase. Sneaker Surge tries to maintain accurate information on the site regarding product availability size and pricing. In addition, the actual colors of the products displayed on the site will depend on the settings of your computer

Errors and Inaccuracies

Sneaker Surge will always try to provide complete, accurate and up to date information on our website. Unfortunately , despite those efforts, human or technological errors may occur. This website may contain typographical mistakes, inaccuracies, or omissions, some of which may relate to pricing and availability, and some information may not be complete or current. We reserve the right to correct any errors, inaccuracies or omission, including after an order has been submitted and to change or update information at any time without prior notice.


Any inquiries about your rights under this Privacy Policy, or any other matters regarding your privacy, can be directed to You have the right to request access to and/or correction of your personal data held by us. If you wish to make such request, please contact us by email marking “Attention: Personal Data Access / Correction Request” on your correspondence.